Investor's Psychology

What's up with the Startup Ecosystem in India?

Created on 29 Jan 2024

Wraps up in 5 Min

Read by 493 people

Updated on 13 Feb 2024

62%! That’s the rate at which the startup funding in India declined in 2023. This percentage is a six-year low as per a market intelligence platform, PrivateCircle Research.

Startup Funding

After raising ₹1,00,930 crore in 2018, the deals count, and funding amount was the lowest in 2023. What does this mean, and what are the reasons for the sharp dive in the startup funding landscape?

We will cover the answers to these questions as well as discuss the prospects needed to bring the sector back to its best 2021 self when funding reaches a promising ₹2,41,787 crore.

A Sobering 2023: Difficulties in Funding Startups

India's startup ecosystem once praised for its meteoric rise, faced a reality check in 2023. After years of heady valuations and skyrocketing funding rounds, the hike paused, ushering in a period of correction and recalibration.

Many investment firms corrected their valuations for popular startups like Byju’s, Meesho, and PharmEasy, creating an atmosphere of tension among startups. This was a wake-up call sobering up the new companies from their successful hangovers. 

Here are the reasons why startups were facing obstacles in raising funds:

a. Overvalued Valuations: During the boom period in 2021, many startups saw their valuations skyrocket regardless of their profitability or fundamentals. This led to investor concerns about unsustainable valuations and potential financial bubbles.

b. Lack of Profitability: Despite the large influx of funds in recent years, many Indian startups remain unprofitable. This raises questions about their long-term viability and attracts fewer investors.

c. Focus on Late-Stage Funding: In recent years, Indian startup funding has been heavily concentrated in late-stage rounds. This leaves early-stage and seed-stage startups struggling to secure funding, hindering the overall ecosystem's growth.

d. Talent Crunch: The rapidly growing startup ecosystem faces a shortage of skilled talent, leading to higher hiring costs and impacting efficiency. This lack of talent also concerns startups' ability to execute their plans effectively.

e. Investor Fatigue: Some investors who participated in the funding boom years have grown disillusioned by the lack of exits and disappointing returns from some startups. This has led to investor fatigue and a more cautious approach to investing in the sector.

f. Investor Discernment: With the global economic slowdown and tech stock slump, investors adopted a more discerning approach, prioritizing established businesses with strong fundamentals and clear paths to profitability.

g. Valuations Reset: The "burn and grow" mindset gave way to a focus on unit economics and sustainable business models. Overinflated valuations corrected, making space for grounded startups with long-term vision.

To better analyse the prospects mentioned above, the Competition Commission of India (CCI) has initiated a performance review under the Ministry of Corporate Affairs. This initiative will help address other concerns like the threat of power dynamics and unfairness.


The funding winter is rumoured to stretch to 2024 as well, causing a big challenge for the startup industry. Amidst the chilling atmosphere likely to continue, here are a few obstacles that might need to be addressed:

a. Talent Acquisition: Attracting and retaining skilled talent remains a challenge for startups, especially in emerging technology domains. And the onslaught of layoffs has been a great deal of distress for the hiring pool in the market.

b. Regulations and Compliance: Navigating the evolving regulatory landscape can be complex for young startups, requiring agility and compliance expertise. This binds their hands and, in turn, constricts their growth as they are unable to utilize all the resources that well-established companies have the privilege to.

Global central banks, including the Reserve Bank of India, are raising interest rates to combat inflation. This makes borrowing more expensive for startups, impacting their ability to attract investors.

c. Global Headwinds: The uncertain global economic outlook could continue to impact investor sentiment and funding availability. Ongoing conflicts like the war in Ukraine and trade tensions between the US and China create uncertainty and impact global markets, further dampening investor sentiment.

d. Regulatory Hurdles: India's complex regulatory landscape can be challenging for startups to navigate, often creating delays and increasing operational costs, deterring potential investors.

Cautious Optimism for 2024:

Despite all the resistance, India is one of the largest and fastest-growing startup ecosystems in the world. With precautions and carefully planned strategies, the future of the startup industry can still be deemed a positive endeavour.

Here are a few methods that may support keeping the dream alive:

Green Shoots Emerge:

Despite the overall decline, certain sectors like agriculture, health, and fintech continued to attract steady funding, indicating investor confidence in their potential.

New sectors like the solar and EV industry are likely to get awestruck boosts in 2024. Startups belonging to these sectors have great possibilities and opportunities in the coming years.

Rise of Series A:

Early-stage funding remained relatively stable, suggesting a healthy pipeline of promising startups emerging from the ecosystem. However, in recent years, Indian startup funding has been heavily concentrated in late-stage rounds.

This duration is likely to end in a year or two, driving investors' attention back to Series A funding.

Emphasis on Profitability:

The focus has shifted from blind growth to achieving profitability, with investors backing startups with strong business models and clear revenue streams.
Focusing on what the startups can provide to the consumers, investors, and the environment with strong statistics and transparent figures will attract more eyes and funds.

Government Support:

The Indian government's continued initiatives to promote startups, like the Startup India Seed Fund Scheme, provide encouraging signals for the future.

Looking Ahead

2024 is likely to be a pivotal year for India's startup ecosystem. While the easy money days are gone, the focus on fundamentals, profitability, and long-term vision creates a healthier and more sustainable foundation for growth.
Startups that adapt, innovate, and demonstrate clear value creation will find fertile ground to thrive.

The coming years promise to be a test of resilience, resourcefulness, and the ability to chase unicorns not just in terms of valuation, but also in terms of impactful and sustainable businesses.

The Bottom Line

The coming years come with the promise to paint a picture of cautious optimism, with the focus shifting toward sustainable growth and profitability. The road ahead may be riddled with challenges, but the spirit of entrepreneurship and innovation that defines India's startup landscape remains undimmed.

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Preeti Gupta

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A book-lover who adores everything fictional, Preeti has undertaken the life mission of tasting every flavour available in the pantry. A science student with a Master's in Mass Communication, she now wishes to conquer the Finance world as a writer. With the power invested by the randomly chosen music, she is here to make Finance fun for you.

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