Why We Call Ourselves "The Financial Freedom Company"

This one might come off as a bit preachy, but we suppose that’s what happens when you’re your own subject. Please bear with us. 🥹

From the very beginning, our vision has been simple: to make Indians financially aware. Too many of us have seen people around us lose money to scams or bad advice. Financial literacy is the first step to changing that, and it’s been at the heart of everything we do.

But we didn’t want to stop at just teaching. Freedom with money only comes when learning is backed with action. That’s why we built solutions for every touchpoint of your financial life, right from opening your first Demat account, to analysing stocks, to choosing what to actually invest in.

For those who love to learn and explore independently, there’s Finology ONE. It gives you Quest, our learning platform, and Ticker, our stock research tool. Together, they serve retail investors who want both knowledge and clarity. For those looking for structured guidance, there’s Finology 30. It’s a set of long-term stock recommendations backed by deep research from our team.

Now, some tools are too important to be behind a paywall. They’re unskippable for anyone looking to figure out their finances. 

• Nearly 90% of Ticker is open for everyone. 
• Recipe’s Financial Checkup and Goal Planner are free too.

So, what do we mean by financial freedom?

It means feeling in control of your money. It means knowing where your money is going and why. It means having the knowledge and tools to make decisions with confidence.
Everything we do at Finology is built around this. Pranjal says that this purpose should be embedded in the minds of everyone who is part of this mission. And it is! 

Because we see the problem every day, friends, family, and people in our community falling into bad financial decisions. And then we see the same community engage, learn, and grow. That makes the purpose real, immediate, and impossible to ignore.

This is why we call ourselves The Financial Freedom Company.

After all, every tool we build, every course we run, every recommendation we make is designed to give you control over your money. To make financial decisions clear. To make learning and investing something you can actually act on. 

So, from a team of financially obsessed dreamers, thank you for trusting us with your Financial Freedom. 💚