Is Your Favourite Celebrity Fooling You With A New Business Brand?

In this world, nothing is constant, and time is constantly passing us by. This statement follows the advice to buckle up and do things. Many of us are in a rush to make ends meet and create something for ourselves or our loved ones. The glittering, familiar, yet prominent celebrities we see on stage are actually not that different from us in this department. They might seem miles apart, but celebs are well aware that fame is a fickle thing. To capitalise best on the fame spotlight brings, celebrities are often seen promoting, investing, or even launching their own brands as a side hustle.   

But, in recent months, the entertainment industry has seen a rapid rise in celebrity-owned brands as compared to endorsed or invested brands. 18 brands, on average, were launched in the last 3-4 years alone, including now popular names like Rare Beauty by singer Selena Gomez, Anomaly Haircare by actress Priyanka Chopra Jonas and many more.