Why We’re Not Afraid of Bigger Competitors

Scale isn’t the same as strength.

Sure, there are companies in our space with bigger teams, bigger budgets, and a much bigger spotlight. They also carry something else: weight. 

Every new idea goes through endless meetings, compliance reviews, legal checks, and disaster-proofing. One wrong release can blow up into a PR nightmare. So they spend a lot on control, and very little on craft.

That’s why their products often feel generic; designed to chase mass adoption. Which means they can’t afford to serve a niche, or a smaller market, because it simply won’t move the needle for them.

At Finology, we’ve been able to avoid some of that.

1. When we created Ticker, it wasn’t meant to be another data dump. It was a quiet rebellion against the pre-existing tools. We stripped away what didn’t matter. We obsessed over clarity. And instead of building 500 complicated tools, we made a few powerful ones that actually help our users take action.
2. When we built Quest, it wasn’t to compete with video platforms or coaching giants. It was for the 25-year-old who’s earning for the first time, doesn’t understand half the jargon, but wants to learn investing the right way.
3. Finology 30 took some time. We took our sweet time figuring things out. What kind of investor are we building this for? How many stocks make sense? What should the experience feel like?
   Were people angry with the wait? Yes. But we wanted it to feel just right. And we knew that when we finally launched, it’d make up for the anger. 

Imagine, could a giant afford to manage things that way? 

Probably not. Because when you're that big, the rules change:

• It won’t reflect in quarterly numbers. 

• There's pressure to release, report, repeat. 

• Above all, smaller markets won’t justify the effort.

That’s the trade-off of scale. It brings more power, sure. But it also brings more pressure, more process, and a lot less flexibility.

Small works for us.

It lets us stay close to the people we’re building for. It gives us room to think clearly, not react quickly. And it allows us to prioritise thoughtfulness over timelines, even if that means taking the slower path.

So no, we’re not afraid of bigger competitors. They do what they have to. We do what we believe in. And for the kind of investor we’re here to serve, that makes all the difference.