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Instagram Subscriptions: Profitable for Whom?

Created on 16 Jun 2023

Wraps up in 12 Min

Read by 85 people

Updated on 26 Jun 2023

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An app that changed the concept of free time for people, Instagram is now a big money-making medium for many. Users with large followers on their Instagram accounts are now called influencers as they provide information about a certain sector using reels, posts, IGTV, or stories. This popularity of the social media platform launched in 2010 became so eminent that its parent company, Meta, decided to monetise it. Today, I will take you on a tour of what Instagram's new feature, "Subscriptions", entails and how it will affect you.

Yes, popular Instagram account handlers were still making money with collaborations, affiliate marketing and sponsorships from businesses. But, Instagram on its own was not identified as a direct source of income. It merely played the role of a medium for businesses to promote their products & services and for influencers to earn money by promoting on their page.
Seeing the potential the platform has in the upcoming time, Meta is testing a new (Cough....Copied..Cough) approach to earn more revenue from their popular social media platform. Yes, we are talking about the brand-new Instagram Paid Subscription plan.

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A book-lover who adores everything fictional, Preeti has undertaken the life mission of tasting every flavour available in the pantry. A science student with a Master's in Mass Communication, she now wishes to conquer the Finance world as a writer. With the power invested by the randomly chosen music, she is here to make Finance fun for you.

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