Instagram Subscriptions: Profitable for Whom?
Elite
An app that changed the concept of free time for people, Instagram is now a big money-making medium for many. Users with large followers on their Instagram accounts are now called influencers as they provide information about a certain sector using reels, posts, IGTV, or stories. This popularity of the social media platform launched in 2010 became so eminent that its parent company, Meta, decided to monetise it. Today, I will take you on a tour of what Instagram's new feature, "Subscriptions", entails and how it will affect you.
Yes, popular Instagram account handlers were still making money with collaborations, affiliate marketing and sponsorships from businesses. But, Instagram on its own was not identified as a direct source of income. It merely played the role of a medium for businesses to promote their products & services and for influencers to earn money by promoting on their page.
Seeing the potential the platform has in the upcoming time, Meta is testing a new (Cough....Copied..Cough) approach to earn more revenue from their popular social media platform. Yes, we are talking about the brand-new Instagram Paid Subscription plan.
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