Brand Games

When Coca-Cola hired Santa Claus as a Salesman

Created on 06 Sep 2022

Wraps up in 6 Min

Read by 396 people

Updated on 15 Sep 2023

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The chubby man with a white beard and red suit hasn’t been in the chimney-gift-service-biz since the dawn of humankind! Well, sure, the legend of a tall, thin, elf-like scary Santa Claus was centuries old, but the new form and cuddly persona were formulated much later. In the 1920s, Coca-Cola gave more definition to Santa’s new form and popularised it through its ad campaign to attract consumers in their Christmas spirits.

Going through a severe dip in sales, the company was ardent to take one final shot of the year, the ultimate breakthrough. (*Dramatic music begins*) The company thought of adding a little religious sentiment as the last ingredient of Coca-Cola. Amidst failing strategies and soaring losses, only a super-human-hero could save Coca-Cola. And so emerged the ‘Ho Ho Ho’ man, the emblem of joy, fun, and gifts.

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Rishika Mukherjee

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Mukherjee is an avid reader and loves to write as much as read. She is the youngest of all but handles chores like a 50-year-old woman. She takes a lot on her plate and somehow, eerily manages to get the job done. As Hazel Grace stated, she could read a good author's grocery list, and so would Miss Mukherjee. 

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