Brand Games

When Coca-Cola hired Santa Claus as a Salesman

Created on 06 Sep 2022

Wraps up in 6 Min

Read by 283 people

Updated on 15 Sep 2022

The chubby man with a white beard and red suit hasn’t been in the chimney-gift-service-biz since the dawn of humankind! Well, sure, the legend of a tall, thin, elf-like scary Santa Claus was centuries old, but the new form and cuddly persona were formulated much later. In the 1920s, Coca-Cola gave more definition to Santa’s new form and popularised it through its ad campaign to attract consumers in their Christmas spirits.

Going through a severe dip in sales, the company was ardent to take one final shot of the year, the ultimate breakthrough. (*Dramatic music begins*) The company thought of adding a little religious sentiment as the last ingredient of Coca-Cola. Amidst failing strategies and soaring losses, only a super-human-hero could save Coca-Cola. And so emerged the ‘Ho Ho Ho’ man, the emblem of joy, fun, and gifts.

You are missing out on so much.

You can have unlimited access to all the Elite Articles. Log in to check if your Finology account is ready for Elite.

By Subscribing to Finology One, you can unlock more superpowers

  • Up to 3 premium articles every week
  • 15+ Stock recommendations with Recipe.
  • 45+ premium courses with Quest.
  • Valuation Calculators and more tools with Ticker.

You get all of these in one, with One.

An Article By -

Rishika Mukherjee

252 Posts

12.5m Views

120 Post Likes

Mukherjee is an avid reader and loves to write as much as read. She is the youngest of all but handles chores like a 50-year-old woman. She takes a lot on her plate and somehow, eerily manages to get the job done. As Hazel Grace stated, she could read a good author's grocery list, and so would Miss Mukherjee. 

Topics under this Article

Share your thoughts

We showed you ours, now you show us yours (opinions 😉)

Why not start a conversation?

Looks like nobody has said something yet. Would you take this as an opportunity to start a discussion or a chat fight may be.

Under Brand Games

"A few" articles ain't enough! Explore more under this category.

Share

Facebook

Twitter

Whatsapp

Linkedin

Or copy the link to this post -

Copied