Zara: A “Sustainable When Suitable” Brand
Elite
Jo Dikhta Hai Vo Bikta Hai: The funda most stores around the world utilise to increase their sales. This scheme is especially effective for the apparel market, where customers get tempted by seeing the mannequins donning amazing attires outside the stores. Throw in some lighting and bling with glass walls, and Voila! The lavish clothing store is set.
The downside is that these stores give an expensive vibe, hence only attracting customers who prioritise brand name over price. This is the one thing that separates “Fast Fashion King” Zara from its competitors. Fast response, availability of the latest fashion designs at a lower price, and predicting the upcoming trends gave Zara the superpower to be the global fast fashion expert.
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