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Zara: A “Sustainable When Suitable” Brand

Created on 31 Mar 2023

Wraps up in 12 Min

Read by 150 people

Updated on 07 Apr 2023

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Jo Dikhta Hai Vo Bikta Hai: The funda most stores around the world utilise to increase their sales. This scheme is especially effective for the apparel market, where customers get tempted by seeing the mannequins donning amazing attires outside the stores. Throw in some lighting and bling with glass walls, and Voila! The lavish clothing store is set.

The downside is that these stores give an expensive vibe, hence only attracting customers who prioritise brand name over price. This is the one thing that separates “Fast Fashion King” Zara from its competitors. Fast response, availability of the latest fashion designs at a lower price, and predicting the upcoming trends gave Zara the superpower to be the global fast fashion expert. 

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A book-lover who adores everything fictional, Preeti has undertaken the life mission of tasting every flavour available in the pantry. A science student with a Master's in Mass Communication, she now wishes to conquer the Finance world as a writer. With the power invested by the randomly chosen music, she is here to make Finance fun for you.

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