Brand Games

Zomato: Pretty packaging on Rotten food?

Created on 07 Sep 2022

Wraps up in 6 Min

Read by 1.5k people

Updated on 13 Sep 2023

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“Suno, don’t work on an empty stomach na?” vs “Order from us and get 50% off!”
No, it is not about being treated right by a perfect imaginary boyfriend. And no, it is not about food at half its price. The first one seems more like a personal message from a courter and the second one is the usual beg-to-buy notification, and you know as well as I do, which of these is going to make us click.
The secret to this seduction lies in the copy. 

Don’t tell our copywriter we told you this, but she uses Zomato’s copy for inspiration and competes with them parallelly. The first copy, obviously, is of Zomato and the second of Swiggy. While both these brands together hold 90-95% of the market share, they both compete with each other for a 44% vs 43% market share; Swiggy taking the lead here. Who would have thought? If Zomato’s copy is better, why is Swiggy leading the market? This is not going how you thought it would, is it?

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Rishika Mukherjee

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Mukherjee is an avid reader and loves to write as much as read. She is the youngest of all but handles chores like a 50-year-old woman. She takes a lot on her plate and somehow, eerily manages to get the job done. As Hazel Grace stated, she could read a good author's grocery list, and so would Miss Mukherjee. 

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