Zomato: Pretty packaging on Rotten food?
Created on 07 Sep 2022
Wraps up in 6 Min
Read by 1.5k people
Updated on 30 Mar 2023
Elite
“Suno, don’t work on an empty stomach na?” vs “Order from us and get 50% off!”
No, it is not about being treated right by a perfect imaginary boyfriend. And no, it is not about food at half its price. The first one seems more like a personal message from a courter and the second one is the usual beg-to-buy notification, and you know as well as I do, which of these is going to make us click.
The secret to this seduction lies in the copy.
Don’t tell our copywriter we told you this, but she uses Zomato’s copy for inspiration and competes with them parallelly. The first copy, obviously, is of Zomato and the second of Swiggy. While both these brands together hold 90-95% of the market share, they both compete with each other for a 44% vs 43% market share; Swiggy taking the lead here. Who would have thought? If Zomato’s copy is better, why is Swiggy leading the market? This is not going how you thought it would, is it?
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