Brand Games

Zomato: Pretty packaging on Rotten food?

Created on 07 Sep 2022

Wraps up in 6 Min

Read by 1.1k people

Updated on 08 Sep 2022

“Suno, don’t work on an empty stomach na?” vs “Order from us and get 50% off!”
No, it is not about being treated right by a perfect imaginary boyfriend. And no, it is not about food at half its price. The first one seems more like a personal message from a courter and the second one is the usual beg-to-buy notification, and you know as well as I do, which of these is going to make us click.
The secret to this seduction lies in the copy. 

Don’t tell our copywriter we told you this, but she uses Zomato’s copy for inspiration and competes with them parallelly. The first copy, obviously, is of Zomato and the second of Swiggy. While both these brands together hold 90-95% of the market share, they both compete with each other for a 44% vs 43% market share; Swiggy taking the lead here. Who would have thought? If Zomato’s copy is better, why is Swiggy leading the market? This is not going how you thought it would, is it?

You are missing out on so much.

You can have unlimited access to all the Elite Articles. Log in to check if your Finology account is ready for Elite.

By Subscribing to Finology One, you can unlock more superpowers

  • Up to 3 premium articles every week
  • 15+ Stock recommendations with Recipe.
  • 45+ premium courses with Quest.
  • Valuation Calculators and more tools with Ticker.

You get all of these in one, with One.

An Article By -

Rishika Mukherjee

252 Posts

12.5m Views

120 Post Likes

Mukherjee is an avid reader and loves to write as much as read. She is the youngest of all but handles chores like a 50-year-old woman. She takes a lot on her plate and somehow, eerily manages to get the job done. As Hazel Grace stated, she could read a good author's grocery list, and so would Miss Mukherjee. 

Topics under this Article

Share your thoughts

We showed you ours, now you show us yours (opinions 😉)

Why not start a conversation?

Looks like nobody has said something yet. Would you take this as an opportunity to start a discussion or a chat fight may be.

Under Brand Games

"A few" articles ain't enough! Explore more under this category.

Share

Facebook

Twitter

Whatsapp

Linkedin

Or copy the link to this post -

Copied