Finology on How Algos Fool You Online

Imagine you and your friend search “inflation” on Wikipedia at the same time. But you both see different definitions.

One says inflation happens because of government overspending. The other blames corporate greed. And neither of you knows there’s another version out there. Now replace Wikipedia with Facebook and swap definitions with news, opinions, even facts. That’s the reality of social media.

Whatever you see on your feed is only YOUR truth, shaped by your past clicks, your biases, and, above all, who’s paying. Why?

Because Truth Is Boring

Truth doesn’t trigger you. It doesn’t make you scroll. That’s why false news spreads 6X faster. It’s designed to be shocking, to make you feel something: rage, fear, superiority, anything that keeps you engaged.

And the algorithm? It’s just doing its job!

• The more outrage you show, the more outrage you’ll see. The more biased your clicks, the more polarised your feed.
• Because shouting gets more attention than explaining. And conflict drives better metrics than context.

So you join groups, follow pages, and enter echo chambers. And often, you ask:

 “How can the rest of the people be so stupid?”

The “factual” truth: They’re not. They just aren’t seeing what you’re seeing. Because their feed, like yours, has been curated, shaped, and filtered. That’s not an accident; that’s the business model.

BTW., if all this feels exaggerated, watch the documentary, The Social Dilemma. It won't just confirm the problem. It shows you how deep it goes.

So… Why is Finology on Social Media? 

Because if you’re going to be trapped in a feed, someone might as well post something honest. ;P

Jokes and jabs apart,

• We’re not here to go viral.
• We’re not here to post hot takes.
• And we’re definitely not trying to make you scroll for hours.

Instead, we use this space for what it should be: sharing practical, useful ideas. Like a breakdown of a tough concept, timeless investing insight from 40 years ago, or a 2-minute explainer on how SIPs really work.

Confession: We Weren’t Always Like This

Until recently, Finology had five different handles across Instagram and Twitter; one for each product. 

But somewhere in that hustle, we realised we were becoming part of the very “like, share, follow, subscribe” dilemma we were trying to challenge. So, we shut all of them down except one.

Because we recalled why we joined social media in the first place. We're not here to be dramatic or addictive; we just want to be worth your attention and offer some value. 

And if that means fewer likes but better impact, that’s fine, too. Because subtle doesn’t trend. But it sticks with the people who care. :)