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Top Tata Brands You Are Probably Using Daily

Created on 21 Dec 2024

Wraps up in 8 Min

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Updated on 23 Dec 2024

Tata Brands

“You don't have to be big to make a difference, you just have to be committed.”

The above saying from late Mr Ratan Tata summarises what Tata Group stands for. Keeping true to this ideology, The Indian conglomerate has been a living & breathing example of making an empire for generations to take inspiration from.

The words ‘Tata’ and ‘Trust’ are often used in the same sentence and for good reason. For many Indians the day begins with a touch of Tata. A steaming cup of Tata Tea or Tata Coffee contributes in starting the day freshly. Breakfast often includes a sprinkle of Tata Salt and the person may commute to work in a Tata Motors vehicle adorning jewellery from Tanishq.

When a brand is so enriched into the lives of common people, it's bound to leave a lasting impression. That’s what we’ll be discussing today.

Table of Contents:

Tata Salt

Tata Salt is the first product that pops into most minds when talking about Tata Brands. Popular with the tagline “Desh Ka Namak”, Tata Salt was launched in 1983 by the group’s Tata Chemicals (now part of Tata Consumer Products).

This brand reveal came at the right time, as many citizens were suffering from iodine-deficient diseases like Goitre during the 80s. Unbranded & unrefined salt was all that was available in the nation at the time. Tata Salt, however, introduced a revolutionary concept: India's first branded iodised salt.

Keeping the public's health at the centre and marketing the purity of the product, Tata Salt entered into the group’s portfolio.

Tata Salt Advertisement

By marketing itself as a product that promises unconditioning purity & safety, Tata Salt is still standing strong, so much so that it became one of the major contributors in positioning the name “Tata” with trust and confidence. Today, Tata Salt boasts a 41% market share in the branded market (as per the company’s website).

Their marketing strategy has always been straightforward and yet works like a charm. The product has also been successful in expanding its product portfolio beyond traditional salt, including:

  • Tata Salt Plus
  • Tata Salt Lite
  • Tata Salt Immuno

This new portfolio has witnessed significant growth, with a 4.5x increase in sales during the year, driven by the success of innovative products like Tata Salt Immuno.

Priced around ₹20-30 per kg, Tata Salt remains competitive against regional and unbranded salts while offering premium variants like Tata Lite and Tata Rock Salt at higher prices for health-conscious consumers.

Tata Sampann

Launched in 2015 by Tata Chemicals (now Tata Consumer Products), Tata Sampann emerged as a pioneering brand in India's food products landscape. The name 'Sampann', derived from Hindi, means 'enriched, prosperous, complete', embodying the brand's core mission of providing wholesome nourishment.

Tata Sampann was conceived with a singular strategy: delivering tasty, authentic, and nutritionally rich food products that cater to Indian households. The COO of Tata Chemicals, Richa Arora, launched the brand with this statement;

“As we expand further into the foods category, we felt that there was a need to create a new identity that would encompass the entire range. Tata Sampann stands for quality, authenticity and ranks high on nutrition for a healthy living. Through our products, we aim to enrich everyday meals with extra nutrition and extra joy.”

Keeping on this line, the company expanded into:

  • Unpolished high-protein dal range
  • Low-oil absorb besan made from 100% chana dal
  • Spices with authentic taste and aroma
  • Poha (launched in 2019) with four variants
  • Comprehensive food staples portfolio

Their brand signature, "Sarvgunn Sampann" meaning endowed with every good quality, reinforces the promise of comprehensive nutrition. The company is predicted to reach ₹900-1,000 crore in FY2024 registering a 47% y-o-y growth.

Tata Tea

Over 2 crore households in India start their day by opening a packet of Tata Tea. Keeping its focus on serving the common man of the nation, Tata Consumer Products found another big hit in its arsenal. Tata Tea's journey began in 1867 with the establishment of the James Finlay & Co. Ltd. in India.

In 1964, the Tata Group formed a joint venture with James Finlay (then market leader) to develop value-added tea products. This partnership eventually led to the acquisition of James Finlay by the Tata Group in 1976, laying the foundation for Tata Tea Ltd. 

Today, Tata Tea holds a significant share, around 20%, in the Indian branded tea market. Tata Tea focuses on quality and emotional connection through campaigns like "Jaago Re," which encourages social awareness and action among consumers.

The brand has diversified into premium segments with products like Tata Tea Gold and Tata Tea Premium. Prices vary from ₹70 to ₹200 per kg depending on the product line, competing effectively with brands like Brooke Bond and Lipton.

Tanishq

Before 1995 (Tanishq’s foundation), people had no way to check the authenticity & quality of their jewellery. Looking at the gold consumption of 800 to 975 metric tonnes per year in India, Tata Group turned its attention to the gold & jewellery sector.

This was noticed by Tata’s Titan Company and they came up with Tanishq & its Karatmeter as the solution. For those of you who don’t know, Karatmeter is a hallmark of authenticity that allows customers to verify the purity of gold. This initiative not only built trust but also set new standards in the industry making Tanishq a brand well known to all.

Tanishq positions itself as a premium jewellery brand with innovative designs & advertisement campaigns highlighting craftsmanship and heritage. It commands approximately 45% market share in the organised jewelry sector and operates over 400 exclusive boutiques & 2,000 retail stores across India.

Titan

A transformative phone call between Xerxes Desai (Titan’s 1st Directing Manager) and Anil Manchanda (Associate) birthed one of the leading watch brands in India. Mr Manchanda shared his ideas for 5 projects among which he found “watches” to be the best one.

And so Titan was officially established in 1984 as a joint venture between Tata Industries and Tamil Nadu Industrial Development Corporation (TIDCO)

Titan's Management Looking at First Set of Watch Protypes

The brand's inception came at a critical moment when India's watch market was dominated by basic mechanical designs. Titan disrupted this landscape by introducing quartz watches with international-standard design and affordability.

Their first watch collection was priced between ₹350 and ₹900, making quality timepieces accessible to a broader Indian consumer base.

Titan's Newspaper Advertisement

Soon after, Titan emerged as a revolutionary brand in India's consumer electronics landscape, transforming the watch industry with its innovative approach. After this, Titan expanded its reach beyond watches by strategically expanding into multiple product categories:

  • 1994: Launched Tanishq jewellery brand
  • 1998: Introduced Fastrack for younger consumers
  • 2005: Expanded into eyewear with Titan Eyeplus

Now Titan has 905 retail stores and 529 large format stores with Karigar Centres enabling 100-120% higher productivity than industry standards. At least that’s what Titan’s official website says. What we can tell for sure is the company has a market share of 45% in the Indian watch sector.

Croma 

The inception of Croma came at a time when consumers were overwhelmed by the complexities of purchasing electronic goods. CEO & MD Avijit Mitra shared the idea of investing into live demos and training staff for the same to increase participation of customers while buying the product.  

Hence, Croma, a leading electronics retailer in India, was founded in 2006 by Infiniti Retail Ltd., a subsidiary of the Tata Group.

With the tagline “We help you buy,” Croma aimed to simplify the buying process, offering a straightforward and customer-centric approach. Now, they are well recognised for their hands-on approach as they let customers experience the “touch, feel, and try” strategy.

Aiming to be India’s most trusted and preferred shopping destination for electronics, Croma offers a wide range of products, including televisions, mobile phones, home appliances, computers, and more. Croma introduced ZipCare, a post-purchase service that offers protection against manufacturing defects and accidental damage to further enhance customer service.

As of 2024, Croma has over 500 stores in more than 200 cities in India, and the brand sells over 16,000 products. In 2008, Croma expanded its offerings by launching its own-label products, which now include over 400 items.

Tata Motors

Boasting a market capitalisation of ₹2,66,531.85 Cr., Tata Motors is one of the most successful firms under the Tata umbrella. Established in 1945 as a subsidiary of the group, Tata Motors initially began as a manufacturer of commercial vehicles. Now, it has diversified into multiple automotive sectors, including passenger cars, trucks, buses, and electric vehicles.

Here’s a rough outline of how things changed for the company:

  • Commercial Vehicles: The company first made its mark with the production of the Tata 407, which became a popular choice among small business owners.
  • Passenger Vehicles: In 1998, Tata Motors launched the Tata Indica, India’s first passenger car designed and developed entirely in India. This marked the brand's entry into the competitive passenger car market.
  • Electric Vehicles (EVs): With a growing focus on sustainability, Tata Motors has positioned itself as a leader in the EV segment with models like the Nexon EV and Tigor EV.

This brought the company the position of third-largest passenger vehicle seller with a market share of;

  • 13.82% in the passenger vehicle segment
  • 37.83% in the commercial vehicle segment

Tata Motors adopts a competitive pricing strategy across its vehicle range. Passenger cars are priced between ₹5 lakh to ₹20 lakh, depending on the model and features. This pricing strategy positions the company favourably against competitors like Maruti, Suzuki, Hyundai, and Mahindra while offering value through robust features and after-sales service.

Voltas

The arrival of summer and the abundance of Voltas ACs in our vicinity are correlated. Established as a joint venture between Tata Sons and Volkart Brothers in 1954, Voltas has become a leading player in HVAC (Heating, Ventilation, and Air Conditioning).

Did You Know: 1 out of every 4 room AC and 1 out of every 3 commercial refrigerators sold in India is a Voltas product.

Voltas employs a multifaceted marketing strategy that emphasises brand trust, customer centric approach, and sustainability initiatives. What makes Voltas stand out the most is their energy-efficient models that promise lower electricity bills.

Depending on features and capacity, their air conditioners typically cost between ₹ 25,000 and ₹60,000. This pricing positions Voltas favourably against competitors like LG, Samsung, and Daikin.

With a commitment to providing comfort and efficiency, Voltas stands as a hallmark of innovation and reliability in the Indian consumer market. As of 2024, the company boasts a market share of over 20% in the room AC market and 36% in the window AC market.

The Bottom Line

It won’t be wrong to say that Tata has wonderfully succeeded in becoming a trusted name not only in India but throughout the world. Wondering what other strategies the conglomerate boasts in its arsenal?

Know everything about Tata, whether it's the list of companies with the most profits or losses, top MCap companies, or even the best acquisitions. All you have to do is click here and choose one of the articles. ⬅️ 

Which other brands do you think should be included in this list?

*Disclaimer: The stocks, companies, and policies discussed above aren't recommendations from Finology Insider and shall not be construed as a replacement for professional advice. Consult a professional or conduct the necessary research before making investment decisions.

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A book-lover who adores everything fictional, Preeti has undertaken the life mission of tasting every flavour available in the pantry. A science student with a Master's in Mass Communication, she now wishes to conquer the Finance world as a writer. With the power invested by the randomly chosen music, she is here to make Finance fun for you.

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